I love them with a perhaps unexpected level of excitement. But why? The International Olympic Committee understandably has gone to lengths to restrict the use of their intellectual property. On one hand I respect their desire to keep to control over the brand assets and keep them for use by the official partners and global sponsors. That said, our interest is to promote the sport(s) widely to the maximum potential audience.
In Rio for example, we recorded video interviews with athletes in bathrooms because they were one of the few places free from IOC brand intellectual copy. That’s verging towards the ridiculous.
In the last months we saw the official Paris2024 Mascots unveiled. However, these are still the intellectual property (copyright) of the IOC. I don’t want to be the subject of legal action by the IOC so it appears the ability to post the mascots is limited. Shame.
So why I am excited is that the Paris2024 Organizing Committee rather than IOC has launched 62 pictograms with the pledge that enthusiasts are encourage to use, post and share them. In effect they come under a Creative Commons (royalty free copyright) use. I am not a lawyer, yet that is my lay interpretation. I have asked ICF and Paris2024 for clarification.
The international canoeing community is encouraged to visit the pictogram page, download them and post them dewily. Hurrah for common sense. Astute marketing. Gold star Paris2024. I hope to interview Tony Estanguet later this year on the ICFslalom podcast. Not only is Tony a three time Olympic Champion in canoe slalom, he was the IOC athlete representative before his role as the head of the Paris2024 bid and president of Paris2024. Go Tony. The Pau course from where he grew up with his brother Patrice is already an Estanguet legacy. There is more. Tony’s children are now appearing in the Junior European circuit. Lots to ask him about. How exciting!
Back to the Paris2024 pictograms
The Paris2024 Organizing Committee has made available three version of the pictograms for Canoe Slalom, Canoe Sprint and Paracanoe. So go download them and then post far and wide across your social media channels remembering to also use the hashtags #ICFslalom #ICFsprint and #ICFparacanoe respectively. Well done Paris2024.