This is the fourth and last in a series of posts describing the journey from print to digital supported by print in the world of canoe slalom. Last week’s post described my own top tips in using online media.
This week I reflect back on my own personal favourites over the last 25 years. The common link in many of them have been the personal insights athletes, retired athletes and coaches have afforded me through interviews. Like any good old fashion press release and article they contain strong titles, quotes and great photography.
Trail Blazers Martyn Hedges (Canoe Kayak UK magazine issue 16 July 2002)
Martyn Hedges was regarded as one of the top C1 paddlers in the 1980s. Sadly, after being selected for the Barcelona Olympics he was killed in a car accident months before. Ten years after this tragic event I was able to contact his competitors, training partners and coaches to write an article about the paddler we all knew as Bushy. It was printed in Canoe Kayak UK magazine as two double page spreads. It was complemented by amazing photography by Tony Tickle and Pete Astles.
Another ten years later in my Unofficial Olympic Canoe Slalom blog for the London 2012 Olympics I paid tribute again to Bushy and to share the story with a new generation. The original is not available online to my knowledge you can read my 2012 tribute here. It was the post that received the most comments and shares.
With the Rio Olympics less than 2 years away it is great to follow the progress of this young developing team. Neil Proctor and I had the pleasure of an evening with the Brazilian Canoe Slalom team after the close of the 2013 Worlds in Prague. The evening was fun in itself and having the full team of paddlers, coaches and team manager, Ettore Ivaldi, altogether enhanced the conversation. I have continued to follow the team’s exploits here and hope to do a similar article with the Japanese Canoe Slalom Team in 2015.
Not unlike the Martyn Hedges piece noted above this was a wonderful opportunity and privilege to go back to the legends in the sport; Jon Lugbill, Davey Hearn & Bill Endicott. The original article The Ultimate Run 25 years on piece was posted online through Sportscene.tv. The organisers of the Deep Creek Worlds then invited me to re-edit as a feature piece for the Deep Creek official programme. I decided to seek additional insights from Richard Fox. I was very proud of the finished version. Again, both the online and subsequent print article was enhanced through the stunning photography of Tony Tickle and Dale Briggs. The only disappointed aspect was leaving out more fabulous quotes in the interests of space.
In the previews and race reviews posted on the Sportscene.tv website over the last two years I have also sought to include historical references or analytics which the main stream media would be unlikely to find. It has helped to have been there in person and witnessed many events and had personal relationships with the people involved in some way or other. Online also enables us to measure the impact of different articles or even alternative titles. One of the most viewed and shared was my blog piece A Spectator’s Guide Knowing that lists are often the most viewed or shared this last year I wrote Top 10 Predictions for Deep Creek. Like many of the posts or articles mentioned it has been in development for many months before it went live. To me the key is knowing the right questions to ask.
I have worked with remarkable talented people along the way. In the early days contributed to Slalom Magazine and then supported Jimmy Jayes with his 1991 book Every Second Counts and then produced a report entitled To Athens 2004 and beyond that arose from an Athens Canoeing Advisory Panel. More than anything it has been fun. The only other piece I pull out is my piece of creative writing My Ultimate Run in the Canoe Slalom blog. I thought it was different and may offer insights to those who had not experienced Lee Valley from water level.
As I described in the very first of these four posts social media has enabled us greater control of the media channel and helped us widely communicate our passion for the sport with the worldwide paddling community. Live commentary on Twitter is a different skill set capturing information in the instant and communicating it well is less than 140 characters. Social media enables all of us to be engaged. You are all playing a part. Thank you.
I am honoured to be nominated as Media Ambassador 2014 for the World Paddle Awards. Please read more and vote here.